LOVI’s take on the Sri Lankan National dress is based on CEO Asanka de Mel’s desire to establish a visual identity for all Sri Lankans regardless of ethnicity, religion, gender, age or social standing. “If the whole of Sri Lanka is a team, what would our uniform look like?” asks de Mel. LOVI's new collection aptly titled ‘Reimagine’ does just that.

Check out Elegant magazine's feature on LOVI in their 1 December issue. Link to e-article here