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LOVI’s new take on the Sri Lankan National dress comes from Asanka de Mel’s (Founder/CEO) desire to establish a visual identity for all Sri Lankans regardless of ethnicity, religion, gender, age or social standing. “If the whole of Sri Lanka is a team, what would our uniform look like?” asks de Mel. 

“For any leader in the global economy, how you confidently present yourself is an advantage. The next generation is also watching. With that in mind, I invite our forward-thinkers to lead by example by wearing LOVI’s refresh of the iconic Sri Lankan National.”

And who better to model our aptly titled 'Reimagine' collection than key figures who are seen as gamechangers in their respective industries. Here's to all the innovators out there. 

Shyamalee Tudawe, Editor of Hi!! Magazine wears an Emerald Silk LOVI National.


Ajay Vir Singh, Founder & MD of Colombo Fashion Week wears LOVI Cotton Crown Shirt and Crown Sarong.


Ms. Shiromal Cooray, Chairman Jetwing Hotels wears a Ladies Short Sleeve LOVI Silk National outfit. 


Mr. Fathhi Mohamed, Co-Founder of Dishserve, PickMe and YOHO wears LOVI Cotton Navy Crown Sarong, Shirt, and National Jacket.


Mr. Kishu Gomes, Group CEO of Dreamron Lanka wears short-sleeved Silk LOVI National.


Ms. Randhula de Silva, Director of Hatch Works and Founder of Good Life X. wears LOVI National with embroidery and crystal beads.


Mr. Dinesh Weerakkody, Chairman of Hatton National Bank wears a LOVI Silk National with velvet details. 


Check out the rest of the collection here 


Watch LOVI Ceylon debut The New National at Colombo Fashion Week 2020 and